![]() This deal deepens Hard Rock’s involvement in F1, with other elements including its sponsorship of the F1 Miami Grand Prix and a sponsorship of Oracle Red Bull Racing. The sides also say they’ll partner together on an educational program around global hospitality. The resort is also planning to host several F1 activations on its property during the November race weekend. Assets include Hard Rock getting a Strip-adjacent grandstand structure that it can fill with up to 3,000 fans who buy hotel-plus-event packages from The Mirage. The deal was announced with terms undisclosed, but Hard Rock slots into the third tier of the race’s sponsorship structure, presenting partners, below the title sponsor in Heineken and four founding partners in Caesars, MGM Wynn and the LVCVA. ![]() The F1 Heineken Silver Las Vegas Grand Prix has added yet another hotel giant to its sponsorship ranks, with Hard Rock coming aboard after it purchased The Mirage Hotel & Casino in December.
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